Viroshen Chetty is a communications strategist, game designer, author and documentary film-maker with a strong focus on the end user. He has over 25 years experience as a Writer, Graphic Designer & Art Director and has designed numerous campaigns in the form of print and electronic mediums for a number of organisations.
Viroshen has a strong affinity for building and empowering communities, organisations and individuals with a variety of skills. At Pitch Bright, he engages with founders who are committed to using innovative technology to bring about real change. He consults, strategises and guides them in showcasing their ideas in a compelling way in order to leverage investment and acceptance into incubators and accelerators.
As CEO of Pitch Bright, he is passionate about securing Africa’s place in the innovation-based economy by assisting innovative SMEs to procure investment funding at any stage of their startup journey. He is the creator and designer of Mind Blown – an original, education game designed to stimulate curiosity in Science, Technology, Engineering and Maths (STEM) among senior primary learners in South African schools.
Together with Nireshnee Chetty, he co-developed and rolled out FilmCraft – a series of upskilling workshops aimed at communities and community-based organisations where participants were empowered with video storytelling skills. Participants were given scripting, filming and editing skills in order to tell their story in their words using video as a medium. FilmCraft was rolled out to over 350 organisations and communities across Southern Africa including Woza Moya, PACSA, Aids Foundation South Africa, One Voice South Africa, Desmond Tutu HIV/AIDS Foundation, Oxfam Australia partners, et cetera.
As a film-maker, has also directed several documentaries on social justice issues (such as food insecurity, challenges facing disabled people, racism, etc) facing South Africans. Viroshen is the co-author of “The Tao of Leadability” aimed at business leaders and co-author of ‘Legends of the Tide: The Seinenetters and the Roots of the Durban Fishing Industry’, a historical, coffee-table book. He has a Diploma in Journalism from Durban University of Technology (formerly ML Sultan Technikon) and also has experience as a journalist, newspaper editor, creative director, and exhibition designer.